Podcast Marketing

  • The Ultimate Guide to Starting a Podcast in 2025

    So, you want to start a podcast? Awesome! Whether you’re a future podcasting rockstar or just someone who loves the sound of their own voice (no judgment here), 2025 is the perfect time to get started. With more people tuning into podcasts than ever, your voice could be the next big thing. But before you start daydreaming about that sweet sponsorship deal from your favorite coffee brand, let’s break it down—step by step, in a way that won’t make your head explode.

    Why Start a Podcast in 2025?

    Because you have something to say! Whether it’s sharing wisdom, telling hilarious stories, or just convincing your friends to finally listen to you (seriously, why do they never listen?), podcasting helps you connect with people in a way that feels personal and real. Plus, it’s way easier than starting a YouTube channel—no makeup or lighting required.

    Step 1: Know Your Why and Your Who

    Before hitting record, ask yourself:

    ✅ Why are you doing this? (Besides wanting an excuse to talk for hours.)

    ✅ Who are you talking to? Imagine your ideal listener—are they fellow entrepreneurs, true crime junkies, or people just looking to escape the chaos of their day?

    ✅ What’s your niche? The internet is already crowded, so find your special angle. Don’t just do another “business tips” podcast—make it your version of business tips, like “How to Start a Side Hustle Without Losing Your Sanity.”

    Step 2: Plan Your Episodes Like a Pro (or at Least Like Someone Who Kinda Knows What They’re Doing)

    A great podcast episode doesn’t just happen. You need structure, my friend. Here’s what to think about:

    ✅ Episode Length: Will your episodes be quick bites (10-15 min) or full-on deep dives (45+ min)?

    ✅ Format: Solo, interviews, panel discussions, or something completely weird and wonderful?

    ✅ Flow: Have a rough outline so you don’t ramble on for hours (unless rambling is your brand, in which case, carry on).

    ✅ Hook: Start strong! Make the first 60 seconds count. Your listeners have a million distractions—don’t let them scroll away!

    Step 3: Gear Up Without Going Broke

    You don’t need a $5,000 studio to sound amazing. Here’s the basic starter pack:

    ✅ Microphone: Get a USB mic like the Shure MV7 or Audio-Technica ATR2100x. Your laptop mic is NOT your friend.

     

    ✅ Headphones: Trust me, you want to hear yourself clearly. Try Audio-Technica ATH-M50x or any decent over-ear headphones.

     

    ✅ Recording Software: Freebies like Audacity and GarageBand are solid. If you want fancy features, Descript or Adobe Audition are great.

    ✅ Podcast Hosting: Go with Buzzsprout, Libsyn, or Spotify—they’ll get your show on Apple, Spotify, and beyond.

    Step 4: Record Like a Boss (Even If You Feel Awkward at First)

    Recording can feel weird, but don’t overthink it. Here’s how to make it painless:

    ✅ Find a quiet space. Closets work surprisingly well.

    ✅ Use a pop filter to avoid those harsh “P” sounds.

    ✅ Speak naturally—you’re having a conversation, not giving a Shakespearean monologue.

    ✅ Mess up? No worries! That’s what editing is for.

    Step 5: Publish & Promote Without Feeling Like a Used Car Salesman

    Your podcast is recorded—now what?

    Upload it to your hosting platform, and they’ll send it to Spotify, Apple, etc.

    Write an SEO-friendly description so people actually find it.

    Create cool cover art (use Canva or hire someone on Fiverr if design isn’t your thing).

    Share clips on Instagram, TikTok, LinkedIn—wherever your audience hangs out.

    Step 6: Make Your Podcast About Relationships, Not Just Downloads

    Sure, growing your audience is great, but here’s the secret: podcasting is about connection. Engage with your listeners, build relationships with guests, and create a real community. When people feel like they know you, they’ll keep coming back. Make a point to talk with listeners. This can be through sharing your episodes through a newsletter, direct messages through social media, or having meetups in person or virtually. Making relationships with your listeners can also help to create impactful seasons through having engaging conversations with those that are listening.

    Step 7: Monetize (AKA: Get Paid to Talk!)

    Once you’ve built your audience, you can explore:

    Sponsorships & Ads – Partner with brands that align with your message.

    Affiliate Marketing – Share products and earn commissions.

    Premium Content & Memberships – Offer exclusive episodes through Patreon.

    Your Own Products & Services – Coaching, courses, merch—the sky’s the limit!

    Ready to Make It Happen? Grab the Podcast Planner!

    Feeling pumped? Good! Now, let’s turn your dream into reality. The best way to start strong (and avoid podcaster burnout) is with a solid plan. Grab the Podcast Planner, your step-by-step guide to launching, structuring, and growing your show without the overwhelm.

    Podcast Planner

    You’ve got the voice. You’ve got the vision. Now, let’s make it happen.

  • Listening To These Pinterest Podcasts Will Boost Your Podcast Reach

    Are you eager to grow your podcast but dread the thought of spending hours on TikTok or Instagram? You’re not alone! That’s why we’re all about Pinterest—it’s a goldmine for podcasters looking to expand their reach without a huge time commitment, liberating you from the grind of other platforms.

    Pinterest has genuinely transformed how we connect with new listeners, and we can’t stop singing its praises. It allows us to share podcast content effortlessly, driving traffic right to our episodes. Plus, we’ve created a bundle of our favorite Pinterest templates specifically designed for podcasters, so you can save time and focus more on creating great content.

    If you’re curious about how to make Pinterest work for your podcast, you’ve landed in the perfect spot! We know who can share expert tips, fresh strategies, and the latest trends to help you engage with your audience and boost your listenership—all while keeping things simple and fun.

    Ready to dive in? Here are three must-listen Pinterest podcasts that will spark your creativity and help you maximize this powerful platform today!

    This post may contain affiliate links. We may earn a small commission if you purchase using our links at no additional cost to you. Thank you for supporting our work.

    1) Pin Talk

    If you’re looking for a podcast that dives deep into Pinterest marketing, Pin Talk is your go-to!

    Hosted by the knowledgeable duo Carly and Tony, this show brings a wealth of experience and insight straight to your ears. Carly hosts our favorite Pinterest course, Pinteresting Strategies, and Tony is the founder of PinClicks, a keyword research tool that helps you get more traffic and saves. 

    Pin Talk episodes are longer, allowing for a detailed discussion exploring the unique nuances of Pinterest—because as they say, every account is a special snowflake!

    You’ll hear everything from beginner tips to advanced strategies. Carly and Tony share their personal experience and insights from working with thousands of bloggers and content creators over the last eight years.

    Whether you’re just starting or are a Pinterest pro, you’ll find invaluable advice and inspiration to elevate your Pinterest game and grow your online business. 

    Listen on Apple Podcast | Spotify | YouTube

    2) Simple Pin

    For a straight-to-the-point approach, look no further than Simple Pin Podcast hosted by Kate Ahl.

    With 11+ years of experience, Kate delivers practical, actionable tips that cut through the noise and help you learn how to use Pinterest for business growth.

    Her focus on the latest Pinterest trends and updates ensures you’re always in the loop, while her encouraging style keeps you motivated.

    If you appreciate clear, effective advice tailored to your niche, this podcast will become your new secret weapon for maximizing your Pinterest success!

    Listen on Apple Podcast | Spotify | YouTube

    3) Pinterest in 10 Minutes a Day

    Pressed for time but still want to make an impact on Pinterest? Check out Pinterest in 10 Minutes a Day. This podcast is designed for those with a busy lifestyle, offering bite-sized advice and strategies that can easily fit into your day.

    Each quick episode focuses on a different aspect of Pinterest marketing, ensuring that you get valuable information without the fluff. Plus, Charisse’s raw and real hosting style adds a refreshing touch.

    Consider joining their Facebook group, Women on Pinterest, for extra support and to connect with a community of fellow Pinners, all working towards growing their presence on the platform.

    Listen on Apple Podcast | Spotify

    Investing your time in these podcasts can equip you with the tools and knowledge you need to skyrocket your Pinterest traffic. Each show offers something unique—from expert insights to quick, actionable tips that seamlessly blend into your busy life.

    So grab your headphones, tune in, and watch as your Pinterest traffic soars!

    What are your go-to Pinterest podcasts? We’d love to hear your recommendations in the comments below!

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