Launching my podcast in 2018 was one of the best investments I have ever made: so many opportunities and friendships blossomed because I have a podcast. No regrets here!
But if I’m being honest, although I’m very successful, I encountered lots of bumps on the road. If you’re considering launching a podcast, here are three crucial lessons I learned to help you start strong.
1. The Importance of Podcast Show Notes
When I first started out, I struggled with how much content to include in my show notes. I knew it was important and created one for each episode.
But back in 2018, most show notes were brief and didn’t add much value. They very rarely ranked in Google search.
Even though I poured my heart into each episode, I didn’t see much traffic as a result.
Growth was (very) slow.
After some experimenting, I discovered that writing detailed blog posts for each podcast episode—and finding creative ways to repurpose that content—made a big difference!
Diving deep enriched the listener experience and brought more visitors to my website.
Today, my blog supports my podcast and vice versa.
One supports the other, and both have been critical for sustainable growth.
If you want to grow your show, I highly recommend grabbing our podcast show notes template. It offers a plug-and-play method for crafting captivating show notes that will drive potential listeners straight to your website and podcast.
2. Consistency is Key on Pinterest
In the beginning, I was active on Pinterest, pinning pins for every episode.
But here’s the kicker: I didn’t give it the time it needed to truly take off.
I wasn’t consistent with my Pinterest strategy (I didn’t really have one), and before I knew it, I let it fade away.
Looking back, I wish I had maintained a steady presence on Pinterest.
These days, I’ve reignited my passion for the platform!
I’ve been learning from Pinterest podcasts, taken Carly’s Pinteresting Strategies 2.0 course, and even created my own Pinterest templates to speed up designing the visuals.
The results? Phenomenal!
Within three months, I’ve grown from 16,000 profile views to an astounding 49,000! 🎉
As you develop your podcast, remember that every podcast episode and subsequent blog post you create offers opportunities for fresh pins.
More content equals more pins, which translates to more traffic!
At this point, everything I create gets pinned, from social media posts to newsletters and more.
So, if you’re launching a podcast, harness the power of Pinterest and stay consistent!
3. Finding Your Podcasting Rhythm
One of the biggest lessons I learned was that I didn’t need to run my podcast like the ones I admired—constantly churning out new episodes.
Early on, I found myself overwhelmed, trying to juggle scripting, recording, editing, and everything in between all by myself.
Eventually, I embraced a seasonal approach to my podcast. This shift gave me breathing room and allowed me to focus on other projects within my business.
If you’re navigating podcasting as a solo venture, remember that sustainability is key.
You don’t have to release weekly episodes or mirror someone else’s format to be successful.
Find a rhythm that suits your lifestyle—be it a seasonal model or a biweekly release schedule.
I’ve successfully built a travel podcast and have seen my income flourish with a biweekly schedule, proving that you can thrive while staying true to what works for you.
Are you launching a podcast? What questions do you have?
Feel free to reach out by leaving a comment below.
And don’t forget to explore our blog posts and resources for everything you need to launch and grow your podcast.
Happy podcasting! 🎙️✨
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